When an economy grows, so does everything around, but the challenging part of getting to that stage, is of letting that happen in due course. This can happen through time-based activity, or it can happen as a matter of brilliance. For the next economic breakthroughs to occur, they can only be sought after and materialised, not manufactured. What does this mean for an initiative like döt.com? To strive for anything but a breakthrough, on an ongoing basis, is not of value in the age of the epiphanic and technologic company.